Conscious Branding - Interview with Alan Wallner - Journeypreneur Podcast Ep. 148

Victoria: Hey everyone, it’s Sensei Victoria Whitfield here, your journey partner in business, welcoming you back to episode 148 of the Journeypreneur Podcast. This is your source for channeled holistic stress management techniques, guidance, inspiration and motivation to stay on your path to rapid financial ascension and massive impact as a conscious entrepreneur.

And in this podcast episode, I have the honor and pleasure.  Oh my goodness. The deep pleasure of introducing a beautiful soul that I've gotten the joy of journeying with, well, more intensely these last few months.

I've known him for years. Welcome to the podcast, Allan Wallner. Hello. Hello, brother.

Alan: Hey, thank you. That was a great, great introduction. Yeah. I had to wipe the sweat off my brow - I was worried!

Victoria: Sweat? That's OK. I mean, I'm in a caftan. No one can see how sweaty I get it. Lol! I love it.

This is so good everyone. You can find Allan at ConsciousBranding.com and Allan, you and I both know we're awesome. I know you're awesome, you know I am too, and that's easy.

Alan: We’re remarkable.

Victoria: Yes! We're remarkable. Absolutely. And I want to ground that, though, because this may be the very first time that someone is getting to hear about you or see you or get to know who you are and what you do in the world. So if you could, in your own words, please describe what it is that you do, but especially what are the three things that you're known for?

Alan: Sure. Sure. Well, our company name is Conscious Branding, so we work with businesses that are experiencing an identity crisis and would like to have a clear understanding of who they are as a company, and kind of how to talk about it and have a strong presence that attracts more of their best clients. And I guess what kind of separates us from other branding consultants is our heart-centered approach, which leads us to kind of discover the life force of a company. We call it the brand life force.

And by creating these brands from the inside out, I guess our clients have a more profound, energetic connection with their brand and their business. And that manifests itself then in every aspect of their business, because that's what branding is all about. It's how you make people feel.

So, yeah, and kind of I guess our top three things that we're known for is that conscious branding process that I've developed. We take a look at brand characteristics, then we go into detail on that so that we can build the brand from the inside out, from your purpose and from your passion, and why you do what you do.

And then kind of our next thing that we do is we, of course, you know, we deliver exceptional creative media, we do naming, logos, websites, and we actually implement the brand as well. And if a company has clients, or sorry, employees, then we have kind of a way to kind of build that internally as well. We have a bit of a culture program, if you will.

And basically, that's kind of what we're known for, is our ability to do that brand strategy - helps set that brand foundation and then work with our clients to implement that. And helping our clients be remarkable and serve that greater purpose.

Victoria: Oh, that's so fabulous... I'm. Oh, my gosh, I celebrate that not only do you do the external branding, but also the internal branding, like that cultural world that's so juicy.

Alan: Yeah, that's real critical because oftentimes people think of their brand as their logo. So, the physicalities of their business. But in reality, it's it boils down to how you make people feel. It's the perception they have of you as a result of the experiences you create for them. So in order to have a really strong brand, you have to have clarity around how you want to make people feel and how emotions have energy around them.

So we really get into defining what that is so that, you know, not only can I create that energy or raise myself to that level of energy in myself and my business when I'm working outwardly, but I can express and convey and communicate with my team kind of what that energy is and how to be and how to act and how we want to make other people feel so we can all do that together.

And that's really the big difference and to just be conscious on a daily basis with what we're doing, and it just requires a whole different way of thinking. It's not a traditional way of going about branding. Yes, there's a lot of emotion and creating and things like that. But you have to really bring it from the heart.

I mean, I don't even like doing copywriting for clients if I'm not energetically at a higher level because that copy retains that energy, or the work retains that energy. So I want to make sure I'm in a good place when I'm working on work as well, because I have energy things with it, so I want to you know, that's what people don't understand, is that that brand life force is really important.

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